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5 Tips On Developing A Stellar LinkedIn Profile


Improving your LinkedIn profile
Get noticed on LinkedIn

LinkedIn is one of the fastest growing social networking sites in the world, boasting over 300 million users. With so much competition out there, how do you go about creating a compelling profile that grabs the attention of recruiters? Your LinkedIn profile is an excellent opportunity to market yourself, and here’s how you can develop a stellar profile that shines.


Incorporate keywords in your “skills” section: Recruiters typically run regular searches to find candidates of interest. Keywords make it possible for them to find you in these search results. Many people seldom show up in searches because they don’t use keywords, even though they have fantastic profiles. An excellent way to be visible is to put your keywords and search terms in the skills section so your profile will show up when someone searches for that word or phrase. You can highlight up to 50 skills on your profile which means that there is plenty of room to place keywords that describe your areas of expertise.


Optimize your headline and photo for more clicks: When recruiters run a search on LinkedIn, they are presented with ten people (per page) to choose from. If you want to get more clicks on your profile you need to make sure your headline and photo look great, as this is the first thing recruiters’ see. A photo can speak volumes about your character so be sure that you have a professional image that is clear and bright. Additionally, it is always best to include a picture where you are smiling as this make you more inviting to the viewer. A close-up photo (from the shoulders upward) is also ideal as oppose to one where you are far away and the viewer cannot see you face.


In term of your LinkedIn headline, the best thing you can do is write a headline that represents the work you WANT to do. This is especially true for career changers. The good news it that you can included a variety of keywords in your headline which speak to your interest and areas of expertise.


Below is an example of what my header looks like. Notice that I include a variety of job functions which helps to optimize keywords on your LinkedIn profile.


“Job Search Strategist | Executive Job Search Assistant | Professional Resume Writer | Resume Trainer”


Recommendations: While the profile tips above can help you get clicks, you still need to make an impression on recruiters when they visit your profile. One of the best ways to do that is to get some recommendations on your profile. Recommendations are personal testimonials written by other people to explain their experience working with you. They grab attention easily and help you build credibility. Don’t be afraid to ask old co-workers or friends to provide recommendations for you. In turn, you can return the favour and provide one for them. This is a win-win for both parties.


Identify your accomplishments under past jobs: Recruiters spend countless hours scouring LinkedIn in search of high performers. Identifying your achievements (as opposed to simply listing job tasks) allows recruiters to see that you are one of those high achievers and encourages them to get in touch with you.


So, rather than just stating your responsibilities under past jobs, mention specific numbers to quantify your achievements and place these in bullets points under each position.


Find other excellent profiles: If you notice that someone in your industry is achieving the kind of results you want on LinkedIn, analyze their profile to determine what differentiate their profile and makes them stand out. If you can figure out what made you click on their profile, you will likely be able to mimic these elements on your own LinkedIn profile. This is a winning strategy that can help you improve your LinkedIn profile immediately.


Conclusion

It’s easy to ignore your LinkedIn profile when you’re not looking for a job, but if you want to catch the eye of recruiters and get more links, the above tips will help you develop a stellar profile.

 
 
 

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